Candy Crush Saga: how science explains the addiction
If you do not hear about the game Candy Crush before, it is a game for mobile devices make you addicted to play. For because of their players say they have forgotten their children waiting for them in front of the school door, and fled their home, and they even caused hurt themselves while they were trying to reach new levels in this game.
The game is played Candy Crush 151 billion times since it was launched about two years ago. It is the first time that the same application occupies the foreground in IOS systems, Android, and Facebook at the same time. King King says the company that invented the game, a Stockholm-based company, that one out of every 23 user of Facebook they play. It is true that the game is free, but users making purchases within the game generates a lot of money.
Think Gaming Company issued related to the analysis of the games that the game generates an estimated US $ 875 382 per day. (You can compare this figure including generated game Angry Birds Angry Birds notorious which about US $ 6381 per day).
In addition to this fame, that the game occupies a large space in the lives of the users who they play. In a survey conducted by the site Ask Your Target Market which polled 1,000 player, found that 32% of them ignored the families and friends for full-time to play Candy Crush, and fought 28% of them are a great debate with others because of the great time they spent in play, while 30% of them said that they classified themselves as "addicted" to the game.
The question that arises now is: There are a lot of great games on the market, what makes this game addictive to this extent?
We asked Tommy Palm, one of the game designers, for what he did to the team that developed the game even managed to families in this way. We have also invited some psychology experts, and some of the players to understand the story behind this addiction, and the reason behind the success of the tricks that came out of the game for the team rhythm in captivity. 9 reasons you are here to make the game Candy Crush game irresistible.
1. make you wait
Perhaps the most important element of which reflected the genius of the game Candy Crush is in its ability to make you eager to play. You have five attempts (life) grade candy as required. Once exhausted your attempts, you have to wait 30 minutes before being able to play again. If you can not patience, you can pay to continue playing (and this is why it achieved a significant financial return on the company). "You can not play Candy Crush as they want all the time, because you will exhaust lives (collect life) five-owned," says Andy neighbor, 22, is one of the few who got to level 440, in the game. "In fact, that feeling that you are restricted in some way, is what creates your natural reaction towards it, you always want to get what they can not get it. In this case, you do not have new attempts to play, even though you want to get them strongly. "
"I think that's what makes the game more entertaining in the long term," says the designer Palm. "If you have a game consume a lot of mental energy, will continue to play out without the notes you're hungry or you need to go to the bathroom. But you will explode after this, and stop playing at the end. So From the standpoint of pure entertainment, better to create a balance in which the game is awarded to the player intermediate times to rest. "
2. For the word of the beautiful effect also
Place four pieces candy in a row, and will see them wiped from in front of you, and begin to take their places and other sweets to make you more matches. In the end, with the sound of words show says "Delicious" and "Sweet". This response made by the game player to accomplish essential to make it sink in more. "Bonuses are considered the most important reasons why people are addicted to things," says Dr. Kimberly Young, a leading expert in the field of Internet addiction to games and treats people who are addicted to the Internet. "When you play the game, will give you a nice feeling for .nevsk"...
3. You can play with one hand
Palm designer says that the buttons in the game and the whole design is designed so that a person can do other things while playing, was carrying his other hand something to drink, or carrying a suitcase, or stick to something while traveling on the subway, or even keep the phone is hidden under the table while he plays. It is an essential feature makes this the perfect game to play on the train, or while waiting for your appointment at the doctor's clinic, Stngiu of long boring meetings. Add to that, you can play without the Internet too, so even if you are not in place to cover the Internet in it, you can still fill your time smashing desserts.
4. There are always more
Palm says that the game Candy Crush team adds updates on the game and new stages every two weeks. There are now 544 level (even the original time of writing). "Just three years ago, was seen a game where 30 stage as a stunning achievement," says King. "Today, flying the game Candy Crush the roof of content that should contain mobile phone games."
The beautiful thing is that there is no room for failure at any stage. If you come to a standstill in front of you no longer play options (which is rare), the playing board will re-adjust itself to start all over again. No you will not find yourself stuck ever, and you can never lose. "I think this strengthens the cause of your link in the game," says Dr. Dina Miller, a psychiatrist wrote about the addictive element of the game Angry Birds Angry Bird with a broad popular too, which ends when exhausted the number of strikes that you can do. "And you can then pay to buy your way out of the stage, which was suspended in. If Tofk frustration."
5. No need to pay, but if you want you can do so very easily
King says that of all the players who arrived at the last stage of the game (stage 544), more than 60% of them never pay for the purchase of opportunities to continue playing. But if you want to pay is very easy. All you have to do is contact your account in Facebook or in the toy store? And will pay one-click.
6. The game addresses the child in us
"Sweets leave feeling beautiful when a lot of people since they were children." Palm says. "And create desserts beautiful forms patch really great play." And you actually feel when you play like you're fighting experience in "the land of sweets." Vahjar game is desserts, Home of the game looks as pallets "Land of Sweets", shows that Mtamodaan friends on the board in each phase in which he commented.
7. Social Game
Social game is any game enables you to communicate with your friends through social networking sites like Facebook, for example. Whatever the game, the possibility of playing with your friends or compete with them, is the motivation to play can not resist. "Let me tell you something important, no one comes to me because he suffers from a pathological addiction to the game Candy Crush" says Young, "but you can rename the situation and social addiction. If you like."
8. chance to escape
Young says, "When you read a study about the play you usually look at the people trying to distract themselves from the last thing in their lives." Description candy bars work relaxed, cheerful Add to that music, all this provides the perfect recipe ease the tension.
9. The game grows with you
Candy Crush is not a normal game, like a row of stones Games. "I remember when I started playing, I was indifferent to the game." Says neighbor, "but the more you play more and more are becoming more addicted to the game."
With attention to detail is more accurate than the developer of the game, Candy Crush smashed its competitors in other games. For example, when players began to complain in Facebook because of the difficulty of stage 65 (which is known as one of the most difficult stages in the game), the King's company to amend the stage to make it much easier (though it did not become too easy)...
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